With over twenty-five years of marketing and event management experience, Betty has been a B2B marketing executive for major companies such as Amadeus, Elizabeth Arden and Ask Jeeves prior to opening her own marketing and events firm, OMG Marketing. Betty is Partnership Travel Consulting’s VP of Meetings & Events. 

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Betty manages over eighty marketing initiatives per year, almost half of which consisted of corporate events for major media clients, as well as Partnership Travel Consulting. Betty has experience with event development and management including domestic and international customer VIP events, road shows, trade shows and exhibits, virtual shows, sales meetings, and conferences. 

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In addition, Betty has worked on major branding initiatives and campaigns including product launches, in-agency initiatives, advertising, direct mail, e-marketing, collateral and sales material development, website creation, and branding materials. 

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Betty holds a Master of Science in Mass Communications as well as a Bachelor of Science in Psychology from Florida International University. She is bilingual in English and Spanish.